Neville Pokroy has over 30 years of experience in all aspects of marketing, from big business to sole proprietorships.
His hands-on experience spans the most basic to the most strategic, and everything in between. This has provided him with tremendous insight at all levels of the marketing discipline, and in particular, how it impacts on the ability of businesses to leverage marketing as a prerequisite for growth.
Neville’s specific expertise includes: digital marketing, social media, interactive marketing, strategic planning, consulting and creative services, customer development marketing (acquisition, retention, re-activation), business-to-business (B2B) and consumer marketing (B2C), creative services, coaching, consulting, training and staff development, business strategy, and organizational and human resource planning to establish new marketing capabilities within organizations.
His industry experience includes: consumer goods, retail, financial services, professional services, technology, manufacturing, distribution, chemicals, property management and healthcare, on both the client and service side of the business. He has worked for companies, such as Kimberly-Clark, Ault Foods, Black Photo Corporation and Edgars.
Neville’s special skills include the ability to translate his corporate marketing expertise into a disciplined set of marketing skills ideal for entrepreneurial businesses.
Focusing on strategic marketing, Neville bridges the gap between business strategy and marketing implementation through the development of comprehensive strategic marketing strategies and planning.
Neville holds a bachelor’s degree in Marketing and Accounting, and a postgraduate honours degree in Marketing. He served on the board of Orchestra Toronto, is past VP–Marketing for the Association of Independent Consultants, President of Stantech Marketing Inc. and a Principal in Mastermind Solutions Inc., a broad-based business consulting firm.
“Don’t simply do what others do. Don’t do what others tell you to do.
Take it all in and decide for yourself. Then get it done.”
– Neville Pokroy